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About Us

SoftCore was founded late one night in 2015 in an East London warehouse by four friends.

Sharing a passion for music, art, and mischief, we  created SoftCore: "Soft Stuff for The Hardcore". Inspired by the music we heard, the people we met, and the good times we had during those late nights and hazy days - SoftCore leads a generation of party people into our colourful and extremely comfortable, acid tinged world.

SoftCore design and produce the most iconic soft furnishings with the strongest and most authentic narrative possible, coupled with the most impeccable design detail. We live this! Our vast experience in textiles, art & design, interior design, and manufacturing technique allow us to create premium, design-led products that are not only beautiful but practical, robust and most importantly, fun AF! 

Whether its cushions hand stitched in the UK or Pill foot stools hand pressed in Amsterdam, all our products are PRIME!

Love, SoftCore